Who are the REAL stars?
"Big Lucy" our FS-20 Industrial Press
"Tazz" our Yellow Norwalk 280
"Woody" our Woodgrain Norwalk 280
"WheatCrusher" our Green Star Elite Wheatgrass Juicer
"Sweet Africa" our Sugar Cane Juicer
Quick reminder from the FDA: Humanitree House Juice Joint is not meant to treat, prevent, diagnose or cure. Our juices are raw and have not been pasteurized and, therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems.
What's the difference between your juice and what I can make at home?
Humanitree House juice is always pressed using either a Norwalk cold-press juicer or a JuiceRITE Industrial 700lb Press. The cold-pressed method gently and slowly grinds the produce into a fine pulp (called "slurry") and placed in cloth press bags/cloths. Once the slurry is ready, the filled press bags are placed in the press. Two stainless-steel blades are pressed together, placing thousands of pounds of pressure on the pulp to extract every last drop of juice. This little-to-no-heat method results in a juice that’s not only superior in flavor but also in nutritional value, containing up to five times the amount of vitamins, trace minerals and enzymes as a typical centrifugally-produced juice. Cold-pressed juice may be bottled and kept fresh for 72 hours. Typical household juicers, also known as "centrifugal" or juicers take significantly less time to process but are much less efficient. These juicers extract juice with a fast-spinning metal blade that spins against a mesh filter, separating juice from the fruit/vegetable flesh via centrifugal force. As the blade inside this juicer spins it generates heat, destroying enzymes and micro-nutrients in the process. This heat also creates oxidation (which is what ages us), rendering the nutrients that do make it into your juice less pure. While even cold-pressed juice starts to naturally separate after time, centrifugally-produced juice begins to separate almost immediately due to premature oxidation during the extraction process. Centrifugal juicers also produce a juice that usually is quite foamy - and that foam is made up of air bubbles, exposing your juice to continued nutrient loss. In order to receive any real benefit from this type of juice, you need to drink it within 20 minutes of it being made.
How is cold-pressed juice different than what I can find in the grocery store?
All fruit and vegetable juice found at the supermarket must be processed and treated to maintain a longer shelf-life as required by the Food & Drug Administration. Most commonly this is accomplished by adding preservatives and pasteurizing. Pasteurized juice is heated to a high temperature for a short time before it is sold. While that may sound fine, pasteurization kills the vital raw vitamins, enzymes and minerals making the juice nutritionally pointless.
A new "alternative" method to pasteurization, known as high-pressure pascalization, bridgmanization, high pressure processing or (most simply) hpp, is a method of preserving and sterilizing food, in which a company send their fresh pressed juices out to a factory that submerges the bottles under water and bombards them with up to 90,000 lbs of pressure (HPP) and then ships the juices back to the juice manufacturer who then releases them into the wholesale distribution chain with an expiration date of twenty-some-odd days later. Simply put, when you drink a hpp juice, you may be drinking a "fresh" juice that is 20+ days old. Keep in mind that companies that use hpp are able to promote their product as raw, organic and unpasteurized. To us, a processed product of any kind is NOT raw. Education is the key. If you are buying your juice at a grocery store or supermarket, you can bet your bottom dollar that has been processed by either pasteurization or hpp. The only way you can get fresh, truly raw & unpasteurized/unpascalized product is by buying it from a juice bar that utilizes a cold-press juicer.
How should I store my juice?
Keep it chilled in the coldest part of your refrigerator.
What is the shelf-life of your juice?
Our juices stay fresh for 72 hours (as long as the juice is properly stored in the refrigerator) thanks to our cold-press method. Keep in mind that our juice contains no preservatives and has not been processed and as such is highly perishable. We cannot recommend you consume our juice after 72 hours. For your convenience, all of our juice tags have a "enjoy by" date on the top.
Why does this juice look different from the last time I purchased it? Why is my juice separated? Is it spoiled?
Since our juice is never processed and always handcrafted, variations in appearance are normal. Always give your juice a shake before drinking.
-Settling or Separation does NOT indicate spoilage as long as the juice is less than 72 hours old and refrigerated properly. The only way to prevent separation is through processing and additives. Our juice is additive-free and as such, a two-tone hue is normal. Give it a shake and you're good to go.
-Color Variances can be attributed to varying amounts of polyphenols, antioxidants and enzymes found in produce. We use the freshest ingredients available to use at all times of the year and so slight color variances from produce can be expected.
-White Specs may be found in the bottom of our juices containing ginger and is totally normal.
-Chia Seed Clumps are normal, although we do our best to avoid clumping when adding chia seeds to our juices. Shake your juice vigorously to assist in breaking up any clumps.
Are your juices organic?
We are passionate about our produce and as such, we gather our produce from organic sources. Keep in mind that many Georgia farms are not "certified organic" at this time but we have met with each of our partnered farms to ensure they do not use any sprays or inorganic methods. All produce not native or sourced from Georgia farms are certified organic.
Are your juices safe to drink if I am pregnant or nursing?
As a supplement to your current diet, absolutely! As your primary source of nutrients? No. When you are pregnant or nursing, your body requires many more calories than you normally consume to provide nutrients for both you and your baby. Ultimately, it is best to consult with your healthcare professional about incorporating fresh juice into your diet while pregnant or nursing.
Where do you get your produce?
We source the majority of our produce from local farms and gardens who practice organic, sustainable methods. We believe in Local First. Sourcing locally allows us to ensure freshness, support the environment by reducing the amount of miles traveled and play an active role in our local economy and community. What we can't source locally is always certified organic and typically comes from North Carolina.
I need a refund - do you accept returns?
We make all of our products by hand in small batches and are not able to accept returns or exchanges. We are not responsible for a clash between your taste buds and our juice. However, if you believe there is something specifically wrong with your juice, please contact us immediately so we can remedy the situation.
What does "HPP" mean, and why is it important that The Humanitree House Juice Joint juice is "non-HPP?"
HPP stands for "high pressure processing," and it's a technique that allows juice producers to extend the shelf life of their product by up to six weeks. That may be great for sales, but we believe juice is pretty much dead by then. And since we think juice should be super fresh, vital and enzyme rich, we'd never dream of using HPP to bottle our juice. After all...we have standards!
What does it really mean for a juice to be "raw?"
Raw juice is juice that's never been heated. Since heating most fruits and vegetables decreases their vitamin richness and kills their enzymes (which are the things that make fruits and vegetables such health powerhouses in the first place), raw juice is filled with a sort of vital life force that's just not in processed juice. (And for the record, all of our juice is bottled up raw and is never, ever subjected to heat that would kill off a speck of its goodness.)
What do you mean by PRESSING Juice?
The process of cold pressing our produce lets us extract every ounce of nutrient-dense plant juice for your body’s maximum absorption. More than the centrifugal machines you’ve probably seen in juice bars or even owned in your own home—machines that whirr and grind produce at high speeds to get the juice out—cold pressing keeps more vitamins and minerals in the juice because any amount of heat will start to oxidize the liquid (i.e., kill off the healthy stuff in it).We won't lie: it’s work! But we deeply believe that cold pressing helps people stay healthy
What about your juice’s shelf life?
Safety-wise, our juice must remain cold and be consumed by the end of the day on each bottle’s date for maximum nutrition and for the least risk of spoilage. Taste-wise, our juice will remain maximally delicious for 72 hours after its pressed and bottled because that’s how long cold-pressed juice maintains its enzymes, minerals and phytonutrients. It’s also best to drink the juice within 15 minutes of cracking open a bottle since juice starts to break down as soon as air hits it.
Is cold-pressed juice better for me?
Yes. And here’s how we know. If you’ve ever made juice in a centrifugal juicer or watched your made-to-order juice at a juice bar be concocted, you know that the fibrous part of the produce that’s spit out by the machine looks kind of squishy and heavy. It’s called “pulp,” and it looks like that because there’s still a lot of liquid left in it that gets thrown out with the pulp. Not only is that wasteful, but it means tons of nutrition goes into the trash, not your glass. When we cold press juice it takes POUNDS of produce to make every bottle, and the pulp that’s left over is virtually dry. That means we’re able to make a more nutrient-dense elixir...and that means yes, cold-pressed juice is better for you.
PLASTIC IS UNAVOIDABLE IN A GRAB-AND-GO BUSINESS. OURS IS RECYCLABLE AND BPA-FREE. OUR SMOOTHIE CUPS ARE COMPOSTABLE, HOWEVER, ALONG WITH MANY OF OUR OTHER DISPOSABLES LIKE UTENSILS AND SALAD BOWLS!we use plastic, recyclable bottles that are bpa-free.
bisphenol a (bpa) is an organic compound with the chemical formula (ch3)2c(c6h4oh)2. it is used to make specific kinds of plastic: polycarbonate polymers and epoxy resins. bpa is controversial because it exerts weak, but detectable, hormone-like properties, raising concerns about its presence in consumer products and foods contained in such products.
our bottles are made from polyethylene terephthalate (pet) plastic, which does not contain bpa anywhere in its chemical composition. we do not heat anything. we do not use microwaves, and we do not boil or soak bottles in high temperatures.
we greatly dislike contributing to the world’s pollution problem. plastic sucks. when Humanitree House was founded, some other juice bars in surrounding areas admirably sold their juice in heavy glass bottles. they tried valiantly to hold the line and collect deposits, recycle, and return deposits! this did not last. the demand for juice for all of us is so incredibly high that rotating thousands of glass bottles through small production facilities is not commercially viable. as the co-founder, i am without an answer as to how i could survive in this business without the use of plastic.
Kids love your juice yet they’re not into veggies. How do you do it?
We know it seems nuts, since most people think that if you don’t like eating spinach you’d never want to drink it, but from the start of our company we’ve shared juice with our network of friends and family, and none have been more honest than our youngest testers! In our experience, about half of all kids we know will drink the green juices, but nearly all kids love anything with cucumber, carrot and pineapple (and they really dig our nut mylks). Think of it: Happy, healthy, smiling children who are drinking all the fruits and vegetables you’ve dreamed they would! Heaven.
Please know that the POWERS that BE require by law that we must inform you of the following: Warning: Our juice products have not been pasteurized and therefore may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems. These statements have not been evaluated by the Food and Drug Administration. We do not sell products intended to diagnose, treat, cure or prevent any disease. Juicing offers several life-enhancing health benefits but one is at the top of the list: Drinking cold-pressed juice is the most speedily effective way to absorb the immune-boosting nutrients naturally found in fruits and vegetables. The simple act of sipping rather than chewing your veggies gives you, our beautiful juicers, near-magical access to the digestive enzymes typically locked away in the fiber matrix of whole fruits and vegetables.
But juicing gets a bad rap because folks think that fresh, cold-pressed juice doesn’t have any fiber in it.
Know what? They’re right…and, they’re wrong!
Juicing does remove the insoluble fiber from vegetables and fruits…but the soluble stuff still stays in there! And while fiber is a pivotal part of a healthy diet, getting rid of all the insoluble stuff simply allows the body to better absorb health-promoting phytonutrients like enzymes. So by removing the insoluble fiber and consuming fruits and vegetables in liquid form, we’re actually giving our bodies a nutrient delivery system that lets people who would otherwise have difficulty consuming the amount of whole vegetables we need to be healthy the opportunity to reap the benefits produce has to offer.
Soluble vs. Insoluble: What’s difference?
Fiber is the part of any plant that moves food through our digestive system, and it’s generally categorized as “soluble” or “insoluble.” Both types of fiber help to increase bulk, soften stools, and shorten the transit time of food moving through the intestinal tract, and both fibers are present in whole plant foods like vegetables, fruits, legumes, and grains.
Soluble fiber (like pectin, which is found in the foods we just mentioned) partially dissolves in water and forms a type of gel that is not digested. Its role is to absorb digestive bile (which is made from cholesterol) and eliminate it, thereby lowering LDL (bad) cholesterol. Soluble fiber also helps sugar to be absorbed more slowly, which helps regulate blood sugar and control diabetes.
Insoluble fiber is also indigestible, but it doesn’t dissolve in water. Instead, it absorbs water and serves as a bulking agent as it passes through the digestive system allowing for regular bowel movements that prevent constipation. Insoluble fiber also helps to maintain a balanced pH in the intestines by removing toxic substances that can accumulate in the colon.
In simple terms, fiber isn’t something you get from foods that needs to stay in your system. Its whole purpose is to move through the intestines, scraping away toxins and residue that builds up as a result of some of the processed or “treat foods” we indulge in from time to time. Both soluble and insoluble have jobs that are good for our bodies…but the bottom line is that the average person get way more fiber from a day of juicing than from chewing regular meals unless they’re chockablock full with raw produce. And the fact is, with the pounds of produce that go into a single bottle of juice, we say it’s easier to sip all that good stuff than to chew it.
So don’t let the fiber naysayers thwart you! Replacing even just one little meal a day with juice will keep your colon clean and your system running wonderfully.